Blog Post 5

Concepts 

 Crisis Management:

Crisis Management like a process which is helpful to tackle a sudden emergency situation in a business or other organization. In simple way we can say that this process is beneficial for the organization or its stakeholders because with this process they can deal with a disruptive and unexpected event that is harmful to the organization.

Code of Ethics: 

A code of ethics is a guide of principles that is made for the help of organization or a business. This document like an outline of the business or organization which include all the values and missions of that organization or business like how they can approach problems.

Ethical Dilemma:

Ethical dilemma is like a decision-making problem between two important morals and out of those two morals which one is acceptable or preferable. This problem is arising out of the situational conflicts and in result one moral principle is obeyed by the organization or a business.

Quote:

“A recent survey revealed that more than 28 percent of reported crises spread internationally within an hour, and over two-thirds spread within the first twenty-four hours.”

Luttrell, Regina. Social Media How to Engage, Share, and Connect . London: Rowman & Littlefield, 2018. 137.

Prompt:

I am going to talk about the crises situation that is hacked Burger. The Burger King Twitter account was hacked in February 2013 and then the hackers changed its company’s name and gave it to McDonalds. After that they started offensive tweets and numerous questionable from this account. Within only starting 30 minutes of this attack, five thousand of new followers engage with the Burger King. Then they controlled their account and posted an apology on its Facebook page because they had increased their followers more than thirty thousand. For instance, this information was shared rapidly with public during this crisis but after all this they took proper steps to tackle this crisis And McDonalds tweeted in response to the apparent hack. This crisis has positive affect on Burger King. Firstly, the Burger King’s tweets promoted by this situation and their Twitter account. They gained at least 20,000 new followers from the situation that is beneficial for the Burger King because they got popularity from this crisis. Burger King did several things to do right away, they had a crisis response plan in placed that allowed them to not only act quickly but to quickly get help from the internet in solving the issue. Apart from this, they managed Twitter to suspend the account and pull down the content and ugly comments. people did believe on this news. at the end I would like to say that the Burger King took sufficient response to tackle this crisis because firstly they suspend the account and then they returned to active status and the account was back to normal and then they engaged with their new followers and got popularity.

 

Key Concept Post 4

Concepts

Sticky Content –

Sticky content is that content which is posted on a website and its main motives to gain the attention of users. In simple wording we can say that its main purposes of getting the popularity from that particular website and also from users of that site. Apart from this it increases the possibly that user may share that content with their friends and with other people.

Storytelling –

Storytelling is an activity of telling something to others. Its like a social and cultural activity. This is an activity of sharing the stories in a compelling way. For example, I went to the cultural place or any temple and I posted that story on Facebook. I shared all the things in a unique, emotion filled way to capture the attention or to gain the interest of my friends or the public. So, this is like a storytelling.

Shareable –

Shareable means share things on social media website like Facebook, you tube, Instagram, WhatsApp or on any application those are suitable for sharing with people or with other person. For example, I attend the concert and I shared that experience with public on you tube that is shareable because there is nothing wrong in my post all things which I posted or shared those are according to the society and people. I mean to say that my post will not have bad affect on public.

Quote –

“Video is most effective when implemented with the total communications strategy in mind.”

Luttrell, Regina. Social Media How to Engage, Share, and Connect. London: Row & Littlefield, 2016. 113.

Reflection –

I have seen a lot of sticky social media advertisement which are popular on social media. But here I am going to talk about one of that which is popular on television and on You Tube that is related to eatable things. I think I saw that advertisement first time on television when I was watching a TV serial and I saw that during break. The name of the sticky advertisement is center fruit kaisi jeebh laplapayee it means when we saw or eat center fruit we can talk with other continuously without any fear. Its like a toffee and after that I saw this advertisement on You Tube. When I saw this advertisement on You Tube with my sister. We started laughing because there was a scene that made us start laughing. This advertisement content show that a boy who is interested to talk with Japanese girls but when he talks with girls he started vibrating. Then one day he visited Japanese la language classes and he saw Japanese girl I get shocked because he likes a lot Japanese girl, but he did not talk with her because of fear. But when he saw the poster of center fruit he starts continuously speaking and said her I love you in Japanese language and the girl also replied him and get influenced from him. She purposes him for a marriage and then they get married. So now when I see that advertisement I feel happy and get emotional because I saw this advertisement first time with my sister and now I am here, and she is in India. I also shared that advertisement link with my friends and they told me that’s very funny ad. This advertisement getting famous in India and on You Tube a lot of people liked this video because of its funny content and personally I like this video and after that I also taste center fruit and most of the children start eating center fruit after seeing this ad. According to me this was a successful campaign because many people like this advertisement and enjoy a lot when they saw this ad. People like the characters and the way of speaking which make them happy. People get influence from this advertisement and the content is very funny so its suitable for share on another social media platform. Overall, I can say that its very funny and popular advertisement on You Tube and we can share this ad with other people and this ad influenced a lot to me.

Key Concept Post 3

1. Relatable:

It means something that is related to another thing. In simple way we can say that a logical connection between two things. For example, if one person posts any photo or view that is related to another person that thing is called relatable.

2.  Discussable:

Discussable means any brief talk related to any matter or an issue. Apart from this we can say that if anyone share any opinion like now a day’s social media have great influence on youngsters and it is very beneficial for them and on the other side second person argue that social media have bad effect and because of social media youngsters make bad habits and do wrong things. Then some people are with positive side and some with negative side and they start discussion related to this topic like start argument that situation is called discussable.

3.  Livestream:

This is related to any live broadcast or transmission of an event like live video and sound through internet. For example, on TV, there is some shows those are live broadcasted like what is happening on the set that is telecasted as it is live. Facebook launched new function that is called live streaming. People can use this function for live video. They can post their comments while they are watching that video they don’t need to download the video.

4.  Quote:

“There are hundreds of social networking sites on the social web.”

Luttrell, Regina. Social Media How to Engage, Share, and Connect. London: Rowmanm & Littlefield, 2016. 81.

5.  Reflection:

There is no doubt visual social media is becoming more popular nowadays and it is a easy, convenient and more useful way to communicate with others. It saves time because we have no need to go anywhere for any work or for share anything. For example, we can do our business at home like people can post their products photos and videos thorough social media. There are numbers of social platforms for example Instagram, Facebook and YouTube these are telecasted live videos which is called live streaming. Apart from this, people can share their views or comment during they are watching video. So, this is very beneficial for business and for people. Is has great influence on people. Nowadays everyone has smartphone they can share their experience, event and any product just not by telling them today in modern era they can do these things by showing them the products, live broadcast of the event.
According to me yes visual social media may change in the future because in today world visual social media is fully attached with persons life it is like a important part of their life so in the future they can use this media for enhance their business, for improving their relations and also we can change the social media strategies with the trends and we have to need be prepared for these new developments. So that we can use visual social media in better way just we have to know that how important it is and how much it is beneficial for us. There are some social and technological challenges like sometime people post fake news or videos on social media that have bad affect on community. So, every owner must have duty to make strict policies about using the media so that it does not create any problem for people and also that is not beneficial for that type of media

Key Concept Post 2

Definitions

Blog : 

Its like a regular used website or web page that is used by an individual or small group that is written by them in an informal or in conversational style.Blog is like a short version of web logs or weblog. Other than being shorter and catcher, it appears to be more averse to cause perplexity, as web log can likewise mean a server’s log documents. In simple way we can say that it is a site that contains online individual reflections, remarks, and regularly hyperlinks, recordings, and photos gave by the writer.

 

Podcast:

This is a program as like a music or talk that is available in digital format and this format is downloaded automatically over the internet. An advanced recording of music, news or other media that can be downloaded from the web to a convenient media player. The term began from P.O.D. which means Portable on Demand and cast identifying with the term communicate.

Wiki:

Its like a website where people can make changes, contributions or corrections and this site allows to them to do these things. apart from this, we can say that a wiki is a site that you can edit online in a very easy way. At whatever point you need to change a page, tap on the edit button, roll out your improvements and spare the page. The altered page now replaces the past rendition. This makes it simple to refresh the site and have individuals contribute content. Every form of the page is put away in the page history and can be returned to if necessary.

Quote:

“Today, professional have the opportunity to instantly engage with a wealth of online influencers using media like Twitter, Facebook, LinkedIn and other powerful blogs and forums.”

Luttrell, Regina. Social Media How to Engage, Share, and Connect. London: Rowman & Littlefield, 2016. 55.

Reflection:

Most business owners and advertisers have heard the hold back that online networking is critical. While this is valid, we some of the time don’t consider why online networking is so profitable. Things like brand mindfulness, site activity, and fan commitment are a decent begin, however they don’t cover what makes online networking promoting imperative.

Web-based social networking — or more precisely, the substance that is anything but difficult to spread by means of online networking — can influence individuals to act ways that are certain to entrepreneurs. A current report from Deloitte demonstrates how online networking influences buyer conduct. The investigation concentrated on how online networking influences buyers from various age ranges and races. There is a great deal of variety among socioeconomics on the amount they utilize the Internet, what sort of gadgets they utilize and even what they look like for data. Notwithstanding these distinctions, web-based social networking use is pervasive and significant for all socioeconomics.

According to the survey online networking functions works batter with most gatherings however particularly with twenty to thirty-year-old. The Deloitte report found that 47 percent of twenty to thirty-year-old are impacted in their buys by web-based social networking, contrasted with 19 percent for all other age gatherings. A few organizations are experts at affecting purchasing propensities.

Starbucks, for example, has overseen controlling the client encounter for quite a while. From the in-store condition to the nearness via web-based networking media, the organization has possessed the capacity to adjust its picture as a capable espresso source and still almost fourfold offer costs over the most recent 5 years. With web-based shopping winding up increasingly normal, online retailers, for example, Amazon and even physical stores with a computerized shopping basket are getting in on the activity. Even though it’s imperative to be aware of what the genuine articles are and where the shrouded charges, such as delivery. So we can say that social media effects a lot our buying habits because now a days everyone using smart phones and many more social sites. There are a lot of advertisement which makes the person’s choice different from other when they buy anything.

 

 

Key Concept Post 1

Concepts:

1.Four Quadrants of PR

There are four quadrants of PR. These are media relations, community relations, business relations and government relations. The all relations are in a quadrant do all work together.
Media relations – Media relations are the inclusive of publicity as well as traditional and social press. We can say that all organizations will contact each other by media it does not matter they are using social media or news press.
Community relations – This is inclusive of internal, external, online, employee, consumer and personal interactions. Its means how can any organization develops a relationship with the community. All things are included like what they must done to create a relationship with people.
Business relations – Business relations are inclusive of investor relations, C- level executive advisement and social care. We can say that how can an organization make relation with its investor or customer with whom they are working.
Government relations – This is an inclusive of political, lobbying, public affairs and issues management. It means how an organization develops relationship with the government and their other members for getting permission.

 

 2. Media relations

It involves working with media in simple way it sounds like media. We can say that any organization may use media to inform the public about their new product, their new achievement or new changes in their structure so all these things they can share with the help of good media relations. Apart from this we can say that media relations mean building and maintaining relationship with the journalists, television anchors and social media influencers and with the help of all these relationships they can promote their organization and also get publicity if they have good relations with media.

3. Community relations

It means the relationship that any company or organization has with the public or people who live in the area where it operates. If the company wants to get the support of people, then they must do work for the people like they have to bring more jobs for the community or people. Community play vital role in the success of any campaign or organization because if they have relation only with some people they can not get popularity or publicity but if they have good relationship with community or with employees, consumers and with their family and friends then they can easily get more support from them.

 

4. Quote

“Public relations must be a part of every department within a business”

(Luttrell, Regina. Social Media How to Engage, Share, and Connect. London: Rowman & Littlefield, 2016. 11.)

5.

According to me if a business wants to become involved with an issue then it needs to engage with the media. There are so many examples of corporations who achieved this. But most of the companies don’t use the this relation like CSR and social media relation in a better manner. The most important social responsibilities are – engage in two way communication, ask questions from followers or from the public, respond to comments be authentic and original. With the help of corporate social responsibility companies can not only generate favorable stakeholder attitudes and better support behaviour but they can also build corporate images, good relationship with company stakeholders. However, stakeholders low awareness and unfavorable attribution towards companies these are issues related to media. like they don’t have enough knowledge related to media like how to use media foe the benefit of the company and for getting the publicity from the people. CSR’s activities are key prerequisites for reaping CSR’s strategic benefits, its imperative for managers to have a deeper understanding of key issues related to CSR communication. These include many question what have to communicate, where have to communicate and how to have communicate.The future of social media depends on people because some persons know about the media how to use the media and also there is a lot of bad information which affect people attention. It changes the world a lot like if people use these type of social media like Facebook, twitter, U-tube ,google they can enhance their knowledge and also make their life better. Apart from this, we have to expand the social media and its influence over the most of the people and we will start to see more and more CSR initiatives and strategies and share those on social sites so this is the future of CSR.